A little about me.
I’m a freelance multimedia designer specialising in bold, emotionally driven visual communication. I help brands turn ideas into impactful content that connects with audiences and brings their values to life.
With a background in the hospitality industry, I bring a unique understanding of storytelling, customer experience, and brand authenticity to every project. My work spans brand identity, motion graphics, and video editing, crafted to create meaningful moments across every consumer touchpoint.
Driven by creative instinct and strategic thinking, I create work that captures attention, sparks emotion, and leaves a lasting impression.
Experience
Graphic Designer, Boisdale (Jan 2026 - Present)
Responsible for creating design solutions across both print and digital media, leading the unification and refresh of visual identity and communications.
Elevated overall brand expression by developing and implementing a cohesive 360° design language across all customer touch-points.
Multi-media Designer, Reborn Consultancy (Nov 2024 - Jan 2026)
Responsible for conceptualising and creating video-based marketing materials for a range of clients within the Dubai hospitality industry.
Collaborated closely with design teams and account managers to generate ideas and develop creative solutions aligned with client briefs.
Created eye-catching visuals for brands including Terra Solis (Tomorrowland), Zenon, Duck & Waffle Dubai, and Novikov.
Graphic Designer, Bâoli Dubai (Sunset Hospitality Group) (Dec 2023 - Dec 2024)
Lead Graphic Designer for the pre-opening of Bâoli Dubai.
Worked closely with the Marketing Director to develop a brand identity that was authentic, recognisable, and consistent across all consumer touchpoints.
Oversaw the creation of a cohesive visual identity system using distinctive branding elements aligned with the brand’s market positioning and target audience.
Education
LEEDS ARTS UNIVERSITY (UK) - BA (HONS) FASHION BRANDING WITH COMMUNICATION (2018 - 2021)