A little about me.

I'm a design consultant with a keen eye for impactful visual communication and a deep understanding of the idea generation process, focused on creating material that conveys meaning in bold and rememberable ways.

Holding a versatile set of knowledge gathered over many years of design, I produce content that strengthens and authenticates the core values of your brand. My skills range from brand identity to motion graphics & video editing, all directed towards creating powerful moments at every touch point with your consumer.

I always aim to make something that excites me, something that draws me into a state of contemplation, and through following that impulse I strive to create that same reaction in the mind of my audience.

Experience

Lead Video Editor & Motion Designer, Reborn Consultancy (Nov 2024 - Present)

  • In charge of conceptualising and creating video-based marketing material for a range of clients in the Dubai Hospitality Industry. Working with the design team and account managers to generate ideas and find creative solutions to client briefs.

  • Producing eye-catching visuals for brands such as, Terra Solis, Zenon, Duck & Waffle, Magadan, Blume & Rodina. Using motion design and video editing techniques to generate engagement and leads on social media channels, notable examples include;

    • Terra Solis “2 Year Anniversary” (300k Views, 7.3k Likes)

    • Blume “Coming Soon Teaser” (590k Views, 1.7k Likes)

    • Duck & Waffle “Opening Teaser” (90k Views, 6.6k Likes)

Lead Graphic Designer, Bâoli Dubai (Sunset Hospitality Group) (Dec 2023 - Dec 2024)

  • Head graphic designer for the pre-opening of Bâoli Dubai, working closely with the marketing director to create a brand identity that is authentic and recognisable across all touch points with the consumer.

  • Oversaw the creation of a strong visual identity system using a combination of unique branding elements that reflected the high-end location of the brand, as well as it’s demographic.

Freelance Design Consultant, LucianoDesign (2021- Present)

  • Producing multi-media design solutions in brand identity, motion graphics and video-editing for various brands in the United Kingdom and Dubai. 

Education

LEEDS ARTS UNIVERSITY (UK) - BA (HONS) FASHION BRANDING WITH COMMUNICATION (2018 - 2021)