A little about me.
I’m a freelance multimedia designer specialising in bold, emotionally driven visual communication. I help brands turn ideas into impactful content that connects with audiences and brings their values to life.
With a background in the hospitality industry, I bring a unique understanding of storytelling, customer experience, and brand authenticity to every project. My work spans brand identity, motion graphics, and video editing, crafted to create meaningful moments across every consumer touchpoint.
Driven by creative instinct and strategic thinking, I create work that captures attention, sparks emotion, and leaves a lasting impression.
Experience
Multi-media Designer, Reborn Consultancy (Nov 2024 - Present)
Responsible for conceptualising and creating video-based marketing materials for a range of clients within the Dubai hospitality industry.
Collaborated closely with design teams and account managers to generate ideas and develop creative solutions aligned with client briefs.
Created eye-catching visuals for brands including Terra Solis (Tomorrowland), Zenon, Duck & Waffle Dubai, and Novikov.
Applied strong design principles to drive engagement and generate leads across social media channels.
Graphic Designer, Bâoli Dubai (Sunset Hospitality Group) (Dec 2023 - Dec 2024)
Lead Graphic Designer for the pre-opening of Bâoli Dubai.
Worked closely with the Marketing Director to develop a brand identity that was authentic, recognisable, and consistent across all consumer touchpoints.
Oversaw the creation of a cohesive visual identity system using distinctive branding elements aligned with the brand’s market positioning and target audience.
Education
LEEDS ARTS UNIVERSITY (UK) - BA (HONS) FASHION BRANDING WITH COMMUNICATION (2018 - 2021)