A little about me.

I'm a design consultant with a keen eye for impactful visual communication and a deep understanding of the idea generation process, focused on creating material that conveys meaning in bold and rememberable ways.

Holding a versatile set of knowledge gathered over many years of design, I produce content that strengthens and authenticates the core values of your brand. My skills range from graphic design, motion graphics & animated visuals, video editing and brand identity, all directed towards creating powerful moments at every touch point with your consumer.

My goal is to always to make something that excites me, something that draws me into a state of contemplation, and through following that impulse I strive to create that same reaction in the mind of my audience.

Experience

Lead Video Editor & Motion Designer, Reborn Consultancy (Nov 2024 - Present)

  • In charge of conceptualising and creating video-based marketing material for a range of clients in the Dubai Hospitality Industry. Working with the the design team and account managers to generate ideas and find creative solutions to client briefs.

  • Created eye-catching visuals for brands such as, Terra Solis, Zenon, Duck & Waffle, Magadan, Blume, Rodina. Using motion design and video editing techniques to generate engagement and leads on social media channels, notable examples include;

    • Terra Solis “2 Year Anniversary” (300k Views, 7.3k Likes)

    • Blume “Coming Soon Teaser” (590k Views, 1.7k Likes)

    • Duck & Waffle “Opening Teaser” (90k Views, 6.6k Likes)

Lead Graphic Designer, Bâoli Dubai (Sunset Hospitality Group) (Dec 2023 - Dec 2024)

  • Head graphic designer for the pre-opening of Bâoli Dubai, working closely with the marketing director to create a brand identity that is authentic and recognisable across all touch points with the consumer.

  • Oversaw the creation of a strong design style using a combination of recognisable and unique branding elements with an attention-to-detail that reflected the high-end location of the brand, as well as the demographic it was aiming towards.

  • Worked on creating brand guidelines including visual identity, physical collaterals, marketing material and logo design.

Freelance Design Consultant, LucianoDesign (2021- Present)

Education

LEEDS ARTS UNIVERSITY (UK) - BA (HONS) FASHION BRANDING WITH COMMUNICATION (2018 - 2021)