A little about me.
I am a multimedia designer with a keen eye for impactful visual communication and a strong understanding of the idea-generation process. I focus on creating bold, memorable content that conveys meaning and emotion.
With a versatile skill set developed through years of experience in the hospitality industry, I produce content that strengthens and authenticates a brand’s core values. My expertise spans brand identity, motion graphics, and video editing - each directed toward creating powerful moments at every consumer touchpoint.
I always aim to create work that excites and draws people in. By following this creative instinct, I strive to evoke the same emotional response in my audience.
Experience
Multi-media Designer, Reborn Consultancy (Nov 2024 - Present)
Responsible for conceptualising and creating video-based marketing materials for a range of clients within the Dubai hospitality industry.
Collaborated closely with design teams and account managers to generate ideas and develop creative solutions aligned with client briefs.
Created eye-catching visuals for brands including Terra Solis (Tomorrowland), Zenon, Duck & Waffle Dubai, and Novikov.
Applied strong design principles to drive engagement and generate leads across social media channels.
Graphic Designer, Bâoli Dubai (Sunset Hospitality Group) (Dec 2023 - Dec 2024)
Lead Graphic Designer for the pre-opening of Bâoli Dubai.
Worked closely with the Marketing Director to develop a brand identity that was authentic, recognisable, and consistent across all consumer touchpoints.
Oversaw the creation of a cohesive visual identity system using distinctive branding elements aligned with the brand’s market positioning and target audience.
VIP Waiter (Seasonal Positions)
Drift Beach – Sunset Hospitality Group | Apr – Nov 2023
Atlantis The Palm, Dubai | Oct 2021 – Apr 2022
Nikki Beach, Ibiza | Apr 2019 – Oct 2022
Education
LEEDS ARTS UNIVERSITY (UK) - BA (HONS) FASHION BRANDING WITH COMMUNICATION (2018 - 2021)